On Behind The Brand, we bring to you the stories behind our labels at Hydro Surf. If a brand isn't doesn't have a story worth tell, they're not worth selling. We thought why not start things off with our longest reigning favourite, New Zealand's very own RPM.

Founded in 1994, RPM originated as a Snow Outerwear brand, but their roots in surfing and skating soon saw them grow broader into the market and become the iconic company we know today. Still based in Mount Maunganui, and still driven by a small collective of good nature'd creative humans! We've been stocking RPM since the begging, and have never looked back - until now... let's take a peek!

It's hard to imagine living in Mount Maunganui if you're a surfer, because there's probably no more sheltered stretch of coast for swell in the whole of NZ, than the big B.O.P. Yet still there's such a strong history of surfing that belongs to the Mount that one cannot really right the place off. In fact, many of the country's best surfers have been raised on these sandy, sunny, north facing beaches, and if you make the effort to stay there a while you will soon find it's well worth the wait when the waves do come, and it's central location between many of the best surfing spots in the North Island continues to see it grow more popular still. RPM's always been behind surfing, and though it doesn't publish itself heavily in that way, you needn't think back long, or flick far through a magazine until you find their strong presence.